Owing to consumer demands, mobile devices today are capable of delivering content in any format. The age of eCommerce has now moved on to mCommerce, pushing enterprises to restructure their business models in sync with current market trends. Having a website or online store isn’t sufficient any longer – mobile apps are the next big thing. This is the influence of mobile technology.
There are many mobile operating systems that businesses can work with such as Blackberry, Windows Mobile, Palm OS, Apple iOS X, Symbian, JavaFX Mobile, LiMo Foundation, Android, Ubuntu Mobile and BREW.
Growing Impact of Mobile Application and Significance in Business
The question most businesses are asking today is how can mobility enrich their enterprise and manage internal operations better? There are many benefits that mobilization has to offer to enterprises, the most obvious one being, greater flexibility – between employees and their seniors. Other key aspects include better response time, easy access to resources from any location, better decision making, freer interaction with partners, etc. These aspects will contribute greatly to the growth of any business, be it a small company or a large corporation.
Another area where mobile applications have had a huge impact is retail. The IT boom saw many changes in the retail industry with outsourcing and internet applications to achieve competitive differentiation, operational excellence and flexibility. The next step for these businesses is adapting to mobile technology and creating a competitive edge that will, in turn, improve profitability and productivity. It has already been seen that technology is power and has the capacity to innovate, if integrated well with business processes and values. Mobile technology helps build a wireless workforce that enables better business transition between clients and customers. Mobile communication provides services that help accelerate better business outcomes, beat competition, bring new potential clients and enrich people with the experience of being connected from anywhere and anytime.
To influence the tech savvy shoppers of today, retailers need to seriously consider developing better, improved mobile apps that provide key tools and information. Customization is key and mobile app capabilities need to adapt to consumer requirements accordingly. Smartphone owners are demanding, and it is not enough to provide just a mobile-optimized version of your website with basic product information and transaction capabilities. A more relevant and tailored in-store shopping experience using a retailer’s dedicated app/site will attract consumer loyalty. By enabling mobile capabilities at each stage of the store-shopping journey, retailers can influence sales revenue and potentially improve conversion rates.
If you are not sure what should be the best mobile application strategy for you business then please contact BSL Information Technology (BSLi) for free consultation service